My Role
- Branding
- Art Direction
- Graphic Design
- Packaging Design
Credits
- Photography — John Steko
Led the development of Road Trip’s brand identity, defining its visual language, storytelling, and positioning within the cannabis market. Directed art direction across all consumer touchpoints, crafting cohesive, compliant packaging that balanced regulatory requirements with a distinctive travel-inspired aesthetic. Integrated authentic topographic maps of the regions where each cannabis strain was sun-grown, grounding the brand in a sense of place and adventure.
Designed a unique serialization system on each box to emphasize the small-batch nature of the flower and highlight its handcrafted, farm-to-consumer appeal. Oversaw the entire creative process from concept to production, ensuring consistency across print, digital, and retail channels to deliver a memorable and genuine brand experience.
Ensured all packaging and branding materials adhered strictly to California’s Department of Cannabis Control (DCC) guidelines, balancing creative expression with regulatory requirements for labeling, child resistance, and marketing restrictions. Collaborated closely with legal advisors and print vendors to navigate evolving compliance standards, minimizing risk while maintaining the brand’s distinctive look and feel.
