Created and implemented the overall brand strategy, defining the company’s visual identity, messaging, demographics, and market positioning.
Directed the end-to-end creative vision for a California DMV-compliant driver’s education mobile app and online platform, overseeing wireframes, visual design, and user experience strategy. Championed a user-centered design process, integrating feedback to elevate the product’s impact and market position.
My Role
- Branding
- Art Direction
- UI/UX Design
- Graphic Design
- Product Managment
For the in-house online drivers education platform, each element was designed to clarify complex topics, align with DMV compliance standards, and maintain a modern, approachable look that enhances the overall learning experience.
