My Role
- Branding
- Art Direction
- Graphic Design
- Packaging Design
Credits
- Photography — John Steko
Spearheaded the development of Astronaut’s brand identity, infusing an 8-bit gaming aesthetic into the logo design and pairing it with a playful cartoon astronaut mascot to create an instantly recognizable and nostalgic visual language. Directed art direction across a full product suite, designing cohesive, compliant packaging for flower, bulk flower, pre-rolls, and vape cartridges. Balanced bold, retro-inspired graphics with regulatory requirements to deliver eye-catching, shelf-ready designs that resonated with the target audience. Managed the end-to-end creative process, ensuring consistent branding and high production standards across all packaging formats and marketing materials.
Implemented the use of astronaut figures and props in visual merchandising to extend the brand’s core space theme into retail environments in both large and small scale presentations.
