Hello
I'm Joey
A designer, specializing in creating visual identities for physical and digital products.
Where I add value
With over 12 years of experience in...
Brand Strategy
I’ve been creating and shaping brands from the ground up—developing visual identities, messaging, and positioning strategies that resonate with target personas.
Brand VisionPersonasTypographyNarrative StrategyIconography
Graphic Design
Specializing in packaging and layout—creating bold, brand-focused designs that are production-ready and made to stand out in print
Marketing AssetsPrint CollateralPackagingPrepressDigital Ads
Product Mgmt
Creating digital products that are both visually appealing and easy to use having focuse on different aspects of the user’s interaction with a product.
AgileLifecycle TrackingA/B TestingData AnalysisCollaboration
SEO & Web
12 years of WordPress design & dev—crafting sleek, functional sites with ecommerce, SEO, and custom chatbots built to engage and convert.
WordPress DevelopmentSEO AuditsOff-page seoeCommerceChatbots
About Me
A designer known for transforming brand identities and elevating market presence.
Skilled in UX, digital marketing, and content strategy, with a strong track record of driving ROI through impactful, compliant design solutions. Passionate about crafting visual communications that connect, perform, and grow brands.
Experience
Apr 2020 — Present
Marketing & Design
Led brand and marketing efforts for Element 7—revamping identity, boosting education, and driving 642x ROI in 180 days. Built compliant cannabis brands, launched campaigns, and collaborated with vendors to expand outreach and customer engagement.
Dec 2017 — Mar 2020
Design & Development
Developed full brand strategy—visual identity, messaging, demographics, and market position. Led UX/UI for a mobile app and built a DMV-compliant driver’s ed platform. Integrated user feedback to refine features and boost competitiveness.
Jul 2013 — Dec 2018
Graphic and Web Design
Created custom logos and branding for aesthetic and plastic surgery clients, aligning with industry standards and client vision. Designed compliant print materials and responsive websites to ensure consistent, user-friendly experiences across all platforms.
Education
2011 — 2012
The Art Institute of California
Learned core competencies in Adobe Creative Suite, Interactive Media skills such as video editing, photo editing, audio design and editing, web programming, etc. Reinforced fundamentals and principles designed learned in High School
